Business TV : Get customers opening your emails part 3
The top ecommerce business advice for any business says that acting locally is always a good way of getting attention, and in these days of widespread communications it’s a lesson that is often forgotten. Localising the content you put into your emails can really have a marked increase on their readability, as well as getting great response from your customers.
In this, the third business TV show in a five part series on effective ways to get people reading your emails, we hear from email marketing expert Luc Vezina, VP Marketing and Product Management at Campaigner.
To see how you can localise the content of your mail outs, and to see the results a simple method like this can yield, see this show now and start getting your customers opening your emails every time!
Watch this show right now, or see more shows packed with expert advice at http://www.yourbusinesschannel.com
Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
Posted on December 11th, 2008 in Howto |
December 14th, 2008 at 6:17 am
great advice
December 14th, 2008 at 11:26 pm
I agree with the point raised about localised content, it makes a huge difference.
December 18th, 2008 at 5:01 am
“Once you have permission to send emails, treat that person like a loyal customer” Great piece of advice
December 19th, 2008 at 8:50 am
The fridge magnet response rate analogy! Really interesting stuff!
December 19th, 2008 at 1:25 pm
i think its so easy to forget what the audience want and just talk about yourself!
December 22nd, 2008 at 3:54 am
Yeah, thats exactly what i mean. If you know your audience, it’s not that hard to be relevant and interesting!
December 22nd, 2008 at 7:52 am
IMO people go super wrong on relevance
i.e. emails people send me are just way too boring
December 25th, 2008 at 6:02 am
Permission is really the hardest part!
December 25th, 2008 at 6:12 pm
Sound advice.
December 28th, 2008 at 8:15 am
Probably one of the most valuable shows we’ve ever made. Email is still the killer ap…. well apart from YT of course ;D