How do I get the press to notice a press release?



I’m running a political campaign and will be sending out a press release to all the local media contacts tomorrow. How do I get them to notice it? I’m sure they get a lot of press releases and ignore most of them. Should I paste the text of it into the email and also attach it as an attachment? If it’s a mass email how do I address it — “Dear Member of the Press”?

Posted on December 23rd, 2008 in Media & Journalism |

One Response

  1. Michele Says:

    The smaller and more local the newspaper the greater the chance it will be published.

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