How to compare direct postal mail with email advertising in terms of cost and conversion rate?

could you please specify some representative numbers for costs and conversion rates in both cases

Posted on January 11th, 2009 in Search Engine Optimization |

One Response

marketingexpert Says:
January 12th, 2009 at 6:41 am
Email is a much better option than direct mail in both cost and conversion. The problem is spam! You can only email people who give you permission to email them.

If your question is how direct mail compares with spam, well , direct mail would win that fight for a ligitimate business anyway.

Leave a comment!

Categories

Blogroll

Archives

Tags

Advertising Business Email Campaigning Campaigns Contact Email E Mail Email Address Email Addresses Email Advertising Email Campaign Email Campaigns Email Database Email Help Email List Email Lists Email Marketing Email Marketing Campaigns Email Promotion Emails Email Service Email Software Email Yahoo Free Email Free Marketing Google Html Email Love Mail Marketing Marketing Campaign Marketing Company Marketing Email Mass Email Mccain Opt Email People Running Send Email Sending Email Spam Target Targeted Email Tool Yahoo