I am working for a company that has been given the task of raising awareness of sexually transmitted diseases and the importance of contraception. i would like any ideas on advertising or marketing about getting the point across to young people under the age of 25. Anything can be used from tv adverts to nightclub advertisements. For you marketing experts out there i would like to know if you believe push/pull communication strategy should be used and how the campaign should be directed any ideas will be greatly appreciated from anybody

I’m in the middle of starting a company called fitness industries. its an online company that helps people with becoming more fit regardless of if you are already fit or looking to get in better shape. it will have a store soon and a forum. my question is this…ive read that you can get peoples emails and send newsletters on product discounts and updates to the site and things like this…how do you get emails that target your niche?