what is the most preferred job title for a person who does above the line marketing campaign?

He/ she conceptualizes, implements and analyzes the effectivity of the above the line marketing campaigns for a consumer brand.

Posted on November 13th, 2009 in Search Engine Optimization |

4 Responses

crow_nanc Says:
November 15th, 2009 at 6:14 pm
marketing specialist
or
Business Development for marketing Dept
saucykittykatt Says:
November 19th, 2009 at 12:17 am
I dont think effectivity is a word - to answer the question it really depends on several factors including experience. It depends on if they are the person responsible for it or if they are assisting another who is ultimately responsible for it.

Generally, if they are responsible for corporate strategy, planning, implementation and ROI tracking this person would have a title ranging from Marketing Manager to VP of Marketing or CMO depending on the organization.
rtdaemon Says:
November 20th, 2009 at 4:32 pm
Marketing Consultant?
Marketing Think Tank?
Brand Manager?
Senior Campaign Coordinator?

Perhaps ask that marketing person!
Look for best answer Says:
November 22nd, 2009 at 2:11 am
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