Creative Direction for Marketing Campaign?



I’m currently doing a marketing project for a coffee brand and we’re supposed to come up with a ‘creative direction’ to present to our lecturers next week.

I just want to know, especially if you’re from a professional agency, what do you define ‘creative direction’ as? I know so far that it’s kind of ‘big idea’ we want to take on the marketing campaign (correct me if I’m wrong). And how usually do you present it to your clients?

Thanks in advance for the help!

Posted on December 15th, 2009 in Other - Advertising & Marketing | 2 Comments »

My friend has received an email from my ID, now I’m receiving Spams from myself! when will this nightmare end?



two monhs age a friend of mine received a targeted email, regarding his private affairs with his girl friend. Since two weeks ago I am receiving spams with my exact ID address and junk titles. This frightens me to my bone. Who is responsible for preventing such an awfull advancement in spams? YAHOO? my everyday life is now tied with my only email and spams are getting more ad more intelligent everday…

Posted on December 15th, 2009 in Spam & Bulk Mail | 4 Comments »

How do I forward my mail, online?



Yep, tha’ts, exactly, what I want to know. I moved, and, want to know how I would forward my mail, online? Can you help? :)

Posted on December 15th, 2009 in External Mail (POP) | 1 Comment »