What is a sales and marketing campaign?

Is the sales and marketing campaign different from each other? Provide an example so I can visualize.

Posted on January 9th, 2010 in Search Engine Optimization |

3 Responses

Biz Guru Says:
January 12th, 2010 at 4:28 pm
Sales is to sell something
Marketing is to establish or propogate your business or brand name.

Two different aims.
v.m Says:
January 13th, 2010 at 7:40 am
They sound different, but all marketing campaign is a way to sale products.
In marketing campaign company is focusing on how to find a new market or increase the market share in existing market.
In sales campaign company make decision to how increase sales.
Peter F Egan Jr Says:
January 14th, 2010 at 2:12 pm
Marketing is above sales in the structural hierarchy. Marketing encompasses such things as sales, advertising, public relations, grassroots campaigns, internet promotions, etc.

Marketing is just a broader category in which sales is a subcategory.