Google Gmail as an SMTP server?



I got a job sending out email campaigns with Summit Soft’s Email Campaign software. Unfortunately, I’ve been unable to do my job. I need an SMTP server and I had heard you could set it up through gmail. I’ve tried and tried, and it seems to not make a difference. Please help if you could.

Instruct me on how to possibly set that up?

Posted on February 19th, 2010 in Google | 2 Comments »

What is the difference between a marketing campaign and a promotion?



My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are doing specifically for Christmas. Could this be the Christmas promotion within a wider campaign?

Posted on February 19th, 2010 in Other - Advertising & Marketing | 1 Comment »