Calculating monthly email marketing click rates?
I am compiling email marketing reports for a large consumer retail company with several different brands. How should I be calculating the monthly click rates for each brands email campaigns?
Should I be summing the delivered messages and unique clicks for each campaign launched that month, and then divide total messages by total clicks? OR Should I take an average of the click rates for each campaign launched?
Posted on February 14th, 2010 in Other - Advertising & Marketing |