A major ad agency wants to use my home video. I don’t know how to monetize and negotiate its value. Help.
Hello, I have a home video posted on Google Video and I was emailed by a major ad agency in San Francisco asking for permission to use the video. During email exchanges with this representative of the ad company, with a job title of “art buyer”, she seemed to be very hesitant and broad on providing details for the video’s use and the possibility of compensation was not suggested (only until I told her in later emails that I wouldn’t do it for any other reason). Some answers to my inquiry on the subject of my video’s use involved phrases such “viral advertising campaign”, “clip will be used for Yahoo! Videos” and “They will run the add for three months on banners online and a video screen sandwich board”.
In conclusion I have no experience in this industry and have no idea how to monetize the value of my video and to properly negotiate with this ad agency.
I am looking for advise on the best course of action for my situation. Should I contact an agency? what kind and where
Posted on June 11th, 2010 in Other - Advertising & Marketing | 3 Comments »