Who is the primary target market for Gatorade?

Behavioral segmentation, demographic segmentation, psychograpghic segmentation, and geographic segmentation

Posted on July 9th, 2010 in Other - Advertising & Marketing |

One Response

cap Says:
July 9th, 2010 at 11:21 pm
traditonally it is for males 18-24.however the warm stock on shelves was losing market share.they then began to make available single cold containers near ballfields,concerts,and stores close by recreational areas.they use conjoint based approach on choice-based modeling instead of demograhic and psychgraphic models.

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