Pretend you are working for an agency that specializes in interactive and social media.

Your job is to convince a University to use new media (facebook, twitter, mobile media, online promotions, advergaming, linked in, blogs, second life, email, podcasts, digital video, digital outdoor, etc.) to reach and interact with their target audience (think go army campaign).

Discuss HOW and WHY a University should use ONE TYPE of new media to reach its target audience of high school students. Research this new medium and justify your recommendation with a few facts.

I need to come up with an email that is catchy to ask students, staff, and faculty at Berea College to ask their parents, friends, and family to purchase a subscription to the college newspaper for $20 a semester or $35 a year. Any help? The newspaper is called VERITAS. It is a small college.

I’m running a political campaign and will be sending out a press release to all the local media contacts tomorrow. How do I get them to notice it? I’m sure they get a lot of press releases and ignore most of them. Should I paste the text of it into the email and also attach it as an attachment? If it’s a mass email how do I address it — “Dear Member of the Press”?