I am compiling email marketing reports for a large consumer retail company with several different brands. How should I be calculating the monthly click rates for each brands email campaigns?

Should I be summing the delivered messages and unique clicks for each campaign launched that month, and then divide total messages by total clicks? OR Should I take an average of the click rates for each campaign launched?

I have a niche website that has 13,000 subscribers. An advertising agency has contacted me wanting to use my subscriber list to send out an email blast. I don’t want to rent or sell my email list as it is against my privacy policy but I am open to sending out their blast myself.

What is a targeted list of 13,000 subscribers worth?

Firstly for a small campaign… say two people leafleting and sampling at a single shop.
Then for a larger campaign, sampling in say around 10 locations with around 4 promo staff on each location.

If you don’t know for those situations then just a rough example of the price and scale of campaign would be great.
Thanks!

I just started a job in sales. Instead of knocking door-to-door i want to come up with my own marketing campaign. So far i was thinking fliers but i need some help on the basics. I am selling a quality product (home security systems) and need any general marketing help.

I want the prospective client to email me with interest from my newsletter..and I want target daycare providers and stay at home moms.

i just completed going thru the files of a small seasonal service
business and to my surprise of the 90 customers that wrote
checks one or more times–only 73 showed up in the files
and of those only 50% had home phone numbers. My reason
for going thru things was to help institute an email campaign
and call up the customers and ask for their email addresses.

with only 50% home numbers and only 10% cell phones and
19 % work numbers—there is a deeper problem.

how should i approach the situation so as not to offend
and to get the point across that the salesmen out in the
field need to gather all contact information so the company
can upsell existing customers by phone instead of making
expensive sales to cold customers.

Is this normal–what should the contact information numbers
be and does anyone have any advice to share??

An organization wants to position itself as a leader in embracing diversity in the workplace. How will the PR Campaign affect the marketing function of the organization?
Kudler Foods wants to position itself as a leader in embracing diversity in the workplace.

I’d like to rent a list of email addresses targeting email recipients who may be interested in shopping and clothing. I’ve tried one such service so far, but the have not done much to increase my conversion rates. Any ideas?

I’m looking to find a case study of how a school has used viral marketing succesfully as a whole, or more particularly in generating leads.

A link to an article on it or the agency that did the campaign would be helpful.

Hi,

I’m looking to run small email campaigns - few subscribers, infrequent mail-outs. Because of the small scale I don’t want to pay aweber’s $20 per month minimum, but instead pay per email. Can anyone recommend a good service with 1) high delivery rates, and 2) open & click statistics?

Thanks